Comprehensive privacy laws and new advertising technology standards are limiting the ability of businesses to combine their first-party audience information with third-party data. The following IAPP article explores how regulations, such as the CCPA and the actions of Apple and Google, are affecting how adtech use data and what businesses should do to adjust to these changes. Meanwhile, Google VP of Product, Android Security and Privacy Suzanne Frey announced the Google Play store would make Android apps tell users about data collection. This comes after the news, in Developer that 96% of iOS 14.5 users in the US are blocking ad tracking.
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