Google will not test its Federated Learning of Cohorts tracking method in Europe due to concerns about its compatibility with the EU GDPR. Google Engineer Michael Kleber said during a meeting of the Improving Web Advertising Business Group that the FLoC may not meet GDPR requirements and thus will not test the standard in Europe. Elsewhere, TechCrunch reports that a group of nearly 40 privacy, antitrust and consumer protection organisations have formed a coalition calling for a ban on so-called "surveillance advertising." In other news, Digiday looks at what advertisers can do with first-party data in Google's Privacy Sandbox, which the CMA is investigating.
What is this page?
You are reading a summary article on the Privacy Newsfeed, a free resource for DPOs and other professionals with privacy or data protection responsibilities helping them stay informed of industry news all in one place. The information here is a brief snippet relating to a single piece of original content or several articles about a common topic or thread. The main contributor is listed in the top left-hand corner, just beneath the article title.
The Privacy Newsfeed monitors over 300 global publications, of which more than 5,750 summary articles have been posted to the online archive dating back to the beginning of 2020. A weekly roundup is available by email every Friday.
