A nationally representative UK survey conducted by the Ada Lovelace Institute and the Alan Turing Institute reveals evolving public attitudes towards artificial intelligence (AI). The 2024-25 survey of 3,513 UK residents shows increased public awareness of AI, particularly regarding large language models (LLMs), with 61% having heard of them and 40% having used them.
Despite growing familiarity, public concern about AI's potential harms has also risen across various applications. Common worries include overreliance on technology, potential errors, and a lack of transparency in AI-driven decisions. More than two-thirds (67%) of the UK public are concerned about AI systems making decisions about their lives, 83% are concerned about public sector data sharing with private companies for AI training, and an overwhelming 94% are concerned about the spread of AI-generated harms online.
There's a strong public call for regulation, with 72% expressing that they would feel more comfortable with AI if laws and regulations were in place, up from 62% in the previous survey. Meanwhile, 88% of people believe the government or regulators should have the authority to stop AI products from posing serious harm.
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