In an op-ed for AdExchanger, Bosko Milekic, Co-Founder and Chief Product Officer at Optable, outlines his support for Google's Privacy Sandbox, claiming that it isn't nearly as bad as critics argue. While Milekic has considered Google's advertising business a threat to independent media during his 20-year career in digital advertising, he claims that he sees a lot more good than bad in Google's efforts to depreciate third-party cookies. As such, some of the criticisms don't hold water, particularly given that everyone is now looking for privacy-focused advertising alternatives. Milekic also supports strong privacy regulations, claiming that technology needs to work in tandem with such laws rather than against them. When it comes to anti-competitive behaviour, Milekic writes that it's important not to conflate Chrome's third-party cookie deprecation and real adoption of the Privacy Sandbox APIs as the same thing.
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