2022 Adobe Trust Report highlights importance of responsible data use

20/04/2022 | Adobe

New research from Adobe revealed the role trust plays in ensuring customer loyalty and maintaining a positive brand reputation. The 2022 Adobe Trust report surveyed over 12,000 consumers and 2,000 senior executives from 15 countries. The results show a consistent alignment over what is required to earn and maintain consumer trust. The report reveals digital channels are equally important as in-person; however, responsible use of data is critical. 73% of respondents said they are concerned the data brands collect is not for their benefit, with 81% saying having a choice over data usage is important. A further 84% highlighted the importance of privacy and data security. 

Download the 2022 Adobe Trust report.

Read Full Story
Trust, handshake, accountability

What is this page?

You are reading a summary article on the Privacy Newsfeed, a free resource for DPOs and other professionals with privacy or data protection responsibilities helping them stay informed of industry news all in one place. The information here is a brief snippet relating to a single piece of original content or several articles about a common topic or thread. The main contributor is listed in the top left-hand corner, just beneath the article title.

The Privacy Newsfeed monitors over 300 global publications, of which more than 2,500 summary articles have been posted to the online archive dating back to the beginning of 2020. A weekly roundup is available by email every Friday.

COVID-19: FLEXIBLE, LIVE ONLINE BCS & IAPP TRAINING NOW AVAILABLE - PLEASE CONTACT FOR DETAILS