According to a recent Deloitte poll, 21% of executives involved in their organisations' digital trust programmes lacked confidence in the effectiveness of those programs during the past 12 months. However, 48.7% of respondents said their organisations planned to increase the time and effort put into their digital trust programmes in the year ahead. Tanneasha Gordon, Deloitte Risk & Financial Advisory's data & privacy leader, believes that building brand equity with consumers, engendering confidence with regulators and increasing value for shareholders require robust privacy programmes, data protection safeguards and governance processes as risk and compliance levers of trust. While more than half of respondents indicate that their organisations' top leaders work closely on digital trust programmes, 21.4% say such leadership coordination needs to be improved.
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