Interim Chief Executive of the Competition and Markets Authority (CMA), Sarah Cardell, delivered a keynote speech on the role of competition authorities in digital markets. In the past, the CMA has not played a role in the debate, but the regulators' core objective has always been to promote competitive markets and tackle unfair behaviour. In doing so the CMA has three strategic outcomes:
- Individuals are protected from harms and can choose suitable products and services according to their needs
- Businesses have fair access to markets as customers and competitors
- To ensure dynamic competition in digital markets create an environment for investment and innovation
Cardel outlined a "taxonomy of potential concerns – and examples from our casework to date", which include "anti-competitive use of data to target new services", citing an earlier investigation into Google's Privacy Sandbox.
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