The Council of the European Union and the European Parliament have reached a provisional agreement on a new regulation concerning political advertising. The regulation aims to make political advertisements more transparent so that citizens can easily recognise them and understand who is behind them. The regulation places strict limits on the use of targeting and ad delivery techniques. Furthermore, the use of personal data for political advertising online is allowed only where the data subject explicitly consents; however, profiling special categories of data is prohibited. The new rules will help ensure that political advertising takes place in full respect of fundamental rights, including the right to privacy.
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