Irish DPC fines LinkedIn €310m for targeted advertising GDPR violations

24/10/2024 | Data Protection Commission

On Thursday, 24 October 2024, the Irish Data Protection Commission (DPC) issued three administrative fines totalling €310 million to LinkedIn concerning the lawfulness, fairness and transparency of its processing of personal data for the purposes of behavioural analysis and targeted advertising practices of its users.

Following an investigation, the DPC found that the Microsoft-owned social network for business contravened Articles 6 and 5(1)(a) of the EU General Data Protection Regulation (GDPR) over its unlawful processing and Articles 13(1)(c) and 14(1)(c) in relation to the information it provided to users. The DPC said that LinkedIn's transparency failures had also violated the GDPR principle of fairness, Article 5(1)(a).

Additional legal analysis by Pinsent Masons.

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