Denmark's data protection authority (DPA), Datatilsynet, has become the latest EU DPA to order an end on the use of Google Analytics for data transfers to the US without supplementary measures. Denmark's decision follows those of the Austrian, French and Italian DPAs, with Dataltilsynet noting the shared opinion illustrates "a pan-European attitude among the supervisory authorities" and a "crucial" step toward a harmonised approach. In addition, Datatilsynet advised Danish businesses to "assess whether their possible continued use of the tool is within the framework" of the EU General Data Protection Regulation (GDPR).
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