Study reveals Consent & Preference Management Systems offer 38 x ROI

22/11/2022 | DIGIT

Research conducted by the Data and Marketing Association and OneTrust reveals the importance of Consent and Preference Management Systems is crucial according to 73% of respondents, up from 60% in 2020. The survey was conducted on 224 marketers working in UK companies. Awareness has also risen to 78% from 60% in 2020. However, only 51% had implemented a specific consent and preference management system. The report also highlighted a number of benefits to operating with a consent management system in place. The advantages reported include database size increases for 64% of businesses, engagement rates up for 55%, sales revenue growth for 54%, better conversion rates for 47% and increased opt-in rates/sign-ups for 47%. The report concluded that for every £1 invested in a consent and preference management system returns an estimated £38. 

Read Full Story
Consent, yes

What is this page?

You are reading a summary article on the Privacy Newsfeed, a free resource for DPOs and other professionals with privacy or data protection responsibilities helping them stay informed of industry news all in one place. The information here is a brief snippet relating to a single piece of original content or several articles about a common topic or thread. The main contributor is listed in the top left-hand corner, just beneath the article title.

The Privacy Newsfeed monitors over 300 global publications, of which more than 2,500 summary articles have been posted to the online archive dating back to the beginning of 2020. A weekly roundup is available by email every Friday.

Freevacy has been shortlisted in the Best Educator category.
The PICCASO Privacy Awards recognise the people making an outstanding contribution to this dynamic and fast-growing sector.