A breakthrough that could turn out to be a pathway towards a new legislative proposal, the European Commission’s consumer protection office is preparing to announce a voluntary initiative called the cookie pledge in a bid to move away from repetitive cookie banners. The European Consumer Summit on Tuesday, 28 March, will host a session dedicated to online advertising and the challenges with cookies. Then, after the Easter break, a series of roundtables involving consumer groups, publishers, advertisers and technology companies will debate the initiative. The move stems from the European Commissioner for Justice and Consumers Didier Reynders' desire to address the growing issue of cookie fatigue.
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