An article in the Financial Times (£) looks at the changing attitudes in Brussels concerning antitrust issues. The EU traditionally focused scrutiny on large mergers and acquisitions. However, more recently, EU's antitrust investigators are asking questions about data and have even expressed privacy concerns. The article highlights Amazon's Roomba owner iRobot acquisition (£), yet to be approved, and Google's purchase of Fitbit, which was agreed after Google agreed not to use Fitbit data for targeted advertising for ten years.
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