The French data protection authority, the CNIL, has commissioned a study into the depreciation of third-party advertising cookies. The study specifically addressed what alternative advertising models are likely to succeed in place of third-party cookies and the associated risks of these solutions.
The study identifies seven types of advertising solutions, including Google's Privacy Sandbox. However, while the study indicates that the Privacy Sandbox has been "presented as a desire to improve privacy, future developments will not, according to the researchers, lead to a significant reduction in tracking or a reduced role for personal data in the advertising market." The other six options include substitution identifiers, contextual targeting, cohort targeting, retail media, (user account) driven environments, and paywalls.
(Translate to English: Google Chrome, Mozilla Firefox, Microsoft Edge, or Apple Safari)
What is this page?
You are reading a summary article on the Privacy Newsfeed, a free resource for DPOs and other professionals with privacy or data protection responsibilities helping them stay informed of industry news all in one place. The information here is a brief snippet relating to a single piece of original content or several articles about a common topic or thread. The main contributor is listed in the top left-hand corner, just beneath the article title.
The Privacy Newsfeed monitors over 300 global publications, of which more than 4,350 summary articles have been posted to the online archive dating back to the beginning of 2020. A weekly roundup is available by email every Friday.
