Google has issued a response to the ruling by the Austrian DPA that the use of Google Analytics violates the EU General Data Protection Regulation. Google Analytics Product Management Director Russell Ketchum sought to explain the service. Russell said, "Google Analytics uses data transfer agreements like EU Standard Contractual Clauses ... for transferring data to the United States," with additional safeguards. It does not track people across the web or applications, he said, and organisations control and own collected data. Also, the service is designed to protect and safeguard data from government access.
What is this page?
You are reading a summary article on the Privacy Newsfeed, a free resource for DPOs and other professionals with privacy or data protection responsibilities helping them stay informed of industry news all in one place. The information here is a brief snippet relating to a single piece of original content or several articles about a common topic or thread. The main contributor is listed in the top left-hand corner, just beneath the article title.
The Privacy Newsfeed monitors over 300 global publications, of which more than 5,750 summary articles have been posted to the online archive dating back to the beginning of 2020. A weekly roundup is available by email every Friday.
