IAB Tech Lab has published a detailed analysis outlining the challenges associated with the adoption of Google's Privacy Sandbox.
According to the analysis, there are several key issues that media companies, advertisers, and the broader industry face in adapting to the changes mandated by Privacy Sandbox. These include essential event-based metrics, brand safety concerns, on-browser computing implications, and a lack of consideration for commercial requirements.
The IAB Tech Lab is seeking feedback from stakeholders over the next 45 days. The consultation closes on 22 March 2024.
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