The digital product passport (DPP) is an important tool in the EU's efforts to move towards a circular and climate-neutral economy, writes Alba Sánchez de la Calle, Head of Technical Security Office at Devoteam, in an article for the IAPP. Established under the EU's Circular Economy Action Plan and the Ecodesign for Sustainable Products Regulation, The DPP aims to enhance traceability and transparency throughout a product's life cycle, empowering consumers to make more informed and responsible purchasing decisions. However, concerns about inadvertent data collection are prompting the need for strict data protection measures in order to ensure compliance with EU regulations and protect user privacy.
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