The Belgian data protection authority has fined IAB Europe €250,000 after ruling that its Transparency and Consent Framework, which is used extensively throughout the advertising industry across the European Union, does not comply with a number of EU General Data Protection Regulation provisions. The violations include a failure: to establish a lawful basis for processing, to adequately inform data subjects of the nature and scope of the processing, to implement the Privacy by Design/Default principle, to keep a record of processing activities, to appoint a DPO or conduct a DPIA. In this article, the IAPP digs into the Belgium DPAs decision and gets reaction from several privacy professionals, including Davis & Gilbert Partner Gary Kibel, CIPP/US, who said it “impacts the ability of the majority of the industry to engage in retargeting.”
The ruling will have far-reaching implications as all data collected through the TCF must now be deleted. Over 1,000 companies pay IAB Europe to use it.
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