The California Attorney General has confirmed the first enforcement action under the California Consumer Privacy Act (CCPA) involves a $1.2 million settlement with international retailer Sephora relating to violations of the Do Not Sell provision. The breach relates to the obligation to inform individuals about the sale of their data and process sale opt-outs through the Global Privacy Control, which Sephora failed to do. Furthermore, the retailer did not utilise the 30-day cure period allowed under the CCPA. The settlement includes required operational improvements. In a Twitter post, Robert Bateman, Head of Content for GRC World Forums, pointed out Sephora was also the subject of a CNIL Google Analytics Decision earlier in the year.
UPDATE: 310822 - IAPP publishes its reaction to the first enforcement action under the CCPA, which has shown for the first time how the California AG's office will interpret CCPA provisions, particularly those around the "Do Not Sell" requirements.
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