Businesses face growing challenges when engaging customers, from Google's deprecation of third-party cookies to Apple's App Tracking Transparency framework and increasing regulation on both sides of the Atlantic. To overcome these hurdles, some companies are turning to data clean rooms, in which they merge or match first-party data sets to create new data analytics insights without revealing personal data. Currently, Amazon, Disney, Google, Habu, LiveRamp, and Snowflake are all offering data clean room services. Although on the surface, the concept seems privacy-friendly but digging a little deeper, the privacy and information security professionals in this IAPP article need more convincing.
Meanwhile, Digiday reports on a media executive's Confessions, which implies that as much as the industry would want to label Apple the enemy, from a user perspective, they love what Apple is doing.
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