Amidst the excitement for the American Data Privacy and Protection Act, the most significant part of the bill are the "duties of loyalty", write Northeastern University Professor of Law and Computer Science Woodrow Hartzog and Washington University School of Law Koch Distinguished Professor in Law Neil Richards in an article for the IAPP. Duties of loyalty would, in theory, require organisations to act in the best interests of US citizens when processing personal data or designing new products and services. Consequently, the law would change the incentive for businesses to implement manipulative and exploitative practices in favour of mutually beneficial and sustainable information relationships with consumers.
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