The recent Austrian Data Protection Authority's decision that the use of Google Analytics violates the EU General Data Protection Regulation could have "far-reaching implications." The DPA ruled the company collects and transfers personal data to the US while failing to protect it from US government surveillance. In this article, the IAPP spoke with Goodwin Procter Partner and IAPP Senior Fellow Omer Tene, IAPP DACH Regional Leader Ulrich Baumgartner, CIPP/E, and others about the decision, which Tene said, "casts a dark cloud over any conceivable method of legally transferring data."
Earlier in the week, Google issued a response outlining Google Analytics' privacy and data sharing practices, followed by calls for a replacement EU-US data transfer framework.
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