There have been snippets of information regarding Google's post-third-party cookie plans as the company moves closer to its 2022 deadline to abandon the advertising-tracking mechanism. A clearer picture of the path forward came Wednesday as Google announced the end of third-party cookies remains on schedule and that it does not intend to produce a cross-site tracking alternative while shifting to a privacy-focused first-party data model. The IAPP has more on and reactions to the announcement. In response, the IAB issued a statement announcing their disappointment that Google is not working more closely with the industry before publishing its plans. Additional commentary in The Register and ZDNet. Elsewhere, Endgadget reports that Brave is developing its own privacy-focused search engine following its purchase of open-source engine Tailcat.
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