Data is considered an asset, but one that increasingly hinges on consumer trust. This means prior and ongoing investments in data privacy that generate "a privacy-by-design approach leveraging technology-enabled data governance" can help capture the required confidence. In this article, the IAPP dive deeper into privacy by design and related concepts that can be applied to "understand what data they have, how it can be used or re-used, and what compliance investments are needed to realise its benefits."
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