The importance of third-party cookies as a means to track users across the internet has proven to be an invaluable tool for the advertising industry. However, those days are coming to an end in favour of a privacy-first approach. In the first of a two-part series looking at some specific areas of the third-party cookie conundrum, the IAPP explore the current legal and regulatory developments impacting the use of third-party cookies in the EU and the UK. The Future of Privacy Forum reports on the 2021 edition of the Nordic Privacy Arena, which also discussed the future of cookies. Topics discussed included whether browser settings can do the job, along with the pros and cons of banning some or all targeted advertising practices. Meanwhile, Digiday looks at how cookie compliance efforts continue to fail three years into the GDPR.
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