The Information Commissioner's Office (ICO) has issued an enforcement notice to the UK-based charity Penny Appeal, ordering it to cease sending unsolicited marketing texts to individuals without their consent. The ICO received 354 complaints from 52,000 individuals who were sent over 461,650 unsolicited texts over ten days. During the ICO's investigation, it was revealed that the charity had created a new database where opt-out requests were not recorded, and messages were sent to anyone who had interacted with the charity in the past five years.
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