The Information Commissioner's Office (ICO) has responded to the HM Treasury consultation on the ban on cold calling for consumer financial services and products.
In its response, the ICO explained that the rules governing the use of electronic communications for direct marketing are provided under the Privacy and Electronic Communications Regulations 2003 (PECR). While the ICO believes that restricting unsolicited direct marketing calls can help reduce predatory behaviour, if the government prohibits unsolicited live telephone calls for financial products and services through amendments to PECR, clear definitions and exceptions must be defined to prevent scams and support regulatory enforcement. The ICO also anticipates the change will result in a rise in complaints and subsequent enforcement activity that must be accounted for to meet the increased demand.
What is this page?
You are reading a summary article on the Privacy Newsfeed, a free resource for DPOs and other professionals with privacy or data protection responsibilities helping them stay informed of industry news all in one place. The information here is a brief snippet relating to a single piece of original content or several articles about a common topic or thread. The main contributor is listed in the top left-hand corner, just beneath the article title.
The Privacy Newsfeed monitors over 300 global publications, of which more than 5,750 summary articles have been posted to the online archive dating back to the beginning of 2020. A weekly roundup is available by email every Friday.
