Google has announced that it will introduce a new data-retention policy restricting access to historical data to a maximum of 11 years for its advertising services. The decision reflects a broader trend within the industry toward shorter data retention cycles, prompted by increasing privacy concerns and ongoing trials emerging globally. The new policy, which will commence on 13 November, will automatically apply to data accessed through Google Ads API, using GoogleAds, Search, or GoogleAds.SearchStream. Any data older than 11 years from the date of the API request will not be available when the platform is queried.
What is this page?
You are reading a summary article on the Privacy Newsfeed, a free resource for DPOs and other professionals with privacy or data protection responsibilities helping them stay informed of industry news all in one place. The information here is a brief snippet relating to a single piece of original content or several articles about a common topic or thread. The main contributor is listed in the top left-hand corner, just beneath the article title.
The Privacy Newsfeed monitors over 300 global publications, of which more than 5,750 summary articles have been posted to the online archive dating back to the beginning of 2020. A weekly roundup is available by email every Friday.
