Newly published data from Adjust's Mobile App Trends 2022 report reveals that opt-in rates for Apple's App Tracking Transparency framework are at 25%, up from 16% in May 2021. Adjust anticipates "a continued upward trend as more users understand the value of opting in and receiving personalised advertisements — something the gaming industry has been most successful in presenting until now." Consent rates vary with the gaming sector seeing an average of 30%, with the most popular games seeing 75% consenting to app tracking.
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