Opt-in rates for Apple's ATT at 25% overall

06/05/2022 | MediaPost

Newly published data from Adjust's Mobile App Trends 2022 report reveals that opt-in rates for Apple's App Tracking Transparency framework are at 25%, up from 16% in May 2021. Adjust anticipates "a continued upward trend as more users understand the value of opting in and receiving personalised advertisements — something the gaming industry has been most successful in presenting until now." Consent rates vary with the gaming sector seeing an average of 30%, with the most popular games seeing 75% consenting to app tracking.

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Apple App Tracking Transparency (ATT) framework

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