Research from the Association of Online Publishers reveals UK publishers' confidence in plans for a digital future without third-party cookies are rated at 65%. A further 20% of publishers said they are working with counterparts on alternative data initiatives, while 40% said that they are open to collaboration, and respondents said identifying new revenue streams is a top priority.
In related news, EURACTIV speaks with Digital Content Next CEO Jason Kint about changes in the world of digital advertising, including Google's experimentation with its Privacy Sandbox and pending EU legislation.
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