The new Data (Use and Access) Bill (DUA Bill) has raised concerns about the government's commitment to the charity sector, as it failed to include provisions that would extend what is known as the electronic direct marketing "soft opt-in" rule that would allow charities and non-profits (including political parties) to promote their services through email and text messages, in the same way as for-profit companies. The prior Data Protection and Digital Information Bill (DPDI Bill) had proposed extending the "soft opt-in" provisions to non-profits, but this clause was omitted from the current Bill.
As the existing PECR regulations are seen as outdated and not reflective of the current digital landscape, many charities are calling for change.
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