On Wednesday, 25 September 2024, Austrian privacy and digital rights group NOYB filed a complaint with the Austrian data protection authority (DPA) against Mozilla, the nonprofit that develops the Firefox browser, for alleged violations of the EU General Data Protection Regulation (GDPR). NOYB filed its complaint after Mozilla quietly enabled a new Privacy Preserving Attribution (PPA) feature in Firefox, which requires websites to ask Firefox to store information about people’s advertising interactions rather than placing traditional tracking cookies. Under this new process, NOYB argues that Firefox controls the tracking instead of individual websites, and while this is less invasive, it is still invasive. Furthermore, Mozilla has turned on its PPA feature without informing users or asking for their consent.
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