Following the report in The Wall Street Journal and the subsequent response by Austrian privacy group Noyb concerning Meta's plans to change its legal basis for processing user data in order to deliver targeted advertising from performing a contract to legitimate interests, the team at NOYB have built a tool for users to opt out of targeted advertising by Meta. Regardless of whether relying on legitimate interests is lawful, NOYB points out that exercising EU General Data Protection Regulation (GDPR) rights must be simple and easy, which they are not.
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