Businesses looking to launch new AI products and services can draw valuable insights from the proactive approach taken by Snap Group Limited (Snap) in engaging with the Information Commissioner's Office (ICO). In doing so, Snap persuaded the ICO to reconsider its initial views about the company's artificial intelligence (AI) chatbot, My AI, and its compliance with the UK General Data Protection Regulation (GDPR). By actively addressing concerns and collaborating with the ICO, Snap demonstrated how engaging with data protection authorities can strengthen data protection measures and enable the introduction of innovative technologies without the need for regulatory enforcement.
In a related IAPP article, Bird & Bird's International Privacy and Data Protection Group Partner Ruth Boardman highlights that the increasing development and deployment of AI increases the need for organisations to conduct data protection impact assessments (DPIAs). Boardman considers the ICO case against Snap's My AI as a prime example of AI necessitating a DPIA and the requirements and obligations around those assessments.
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