Privacy International (PI) has published an article considering the future of generative artificial intelligence (Gen AI) in an online economy dominated by surveillance capitalism. The article addresses concerns about the impact of Gen AI technology on online privacy and consumer-focused business models. PI discusses potential solutions such as subscription-based models and API access for B2B while highlighting the inescapable reality of advertising as a business model. However, despite various challenges, PI concludes surveillance capitalism will continue to dominate in the online space.
![Time square, advertising](https://www.freevacy.com/storage/app/uploads/public/666/b4d/ae9/thumb_6540_600_400_0_0_crop.jpg)
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