New research from PwC underscores the importance of enterprise organisations achieving full cyber resilience in response to an expanding attack surface due to advances in artificial intelligence (AI), connected devices, cloud technologies, and a continually evolving regulatory environment.
The 2025 Global Digital Trust Insights survey included responses from 4,042 business and technology executives in 77 countries and identified significant gaps that companies must address to achieve cyber resilience.
The survey revealed that only 2% of executives stated that their company had implemented cyber resilience actions across their organisation in all surveyed areas. In terms of preparedness, organisations feel least able to address the most concerning cyber threats, including cloud-related risks and third-party breaches. In addition, fewer than half of executives reported that their CISOs are extensively involved in strategic planning, board reporting, and overseeing tech deployments. Meanwhile, CEOs and CISOs/CSOs have differing levels of confidence in their ability to comply with regulations, particularly regarding AI, resilience, and critical infrastructure.
When it comes to measuring cyber risk, while acknowledging its importance, fewer than half of executives do so effectively, with only 15% measuring the financial impact of cyber risks to a significant extent. The survey highlights the need for better C-suite collaboration and strategic investment. It also underscores the importance of making cybersecurity a business priority, with CISOs playing a vital role in driving this outcome by sharing tech-enabled insights and explaining cyber priorities in business terms.
The survey also highlights the connection between investing in cyber resilience, building trust, and gaining a competitive advantage increasingly a key differentiator, with 57% of executives citing customer trust, 49% citing brand integrity and loyalty, and 46% citing business growth opportunities.
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