The European Commission has instructed Apple to end all geo-blocking practices that restrict content based on users' geographical locations across its services in the European Union. The Commission revealed that it had found several potentially illegal geo-blocking practices within Apple's Media Services and warned of possible enforcement actions by national regulators if the company did not comply.
European Commission Executive Vice-President for A Europe Fit for the Digital Age and Competition, Margrethe Vestager, stressed the EU's commitment to combating unjust discrimination, stating that "no company, big or small, should unjustly discriminate customers based on their nationality, place of residence or place of establishment." The EU has given Apple one month to propose measures to remedy the identified geo-blocking issues.
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