According to a report by The Wall Street Journal (£), Google's Privacy Sandbox has been criticised by the Information Commissioner's Office (ICO) for leaving gaps that could be exploited to undermine privacy and potentially identify users who should be kept anonymous.
The ICO is calling on the technology giant to make changes and share its concerns with UK's Competition and Markets Authority (CMA), which has promised to consider ICO's recommendations as it evaluates Google's plans. Google has responded by stating that they have been engaging with the ICO and other regulators globally to achieve an outcome that works for users and the entire advertising ecosystem.
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