Consumentenbond, the consumers' association in the Netherlands, and the Privacy Protection Foundation have launched legal proceedings against Google for alleged large-scale privacy violations concerning its real-time bidding practices. The class-action style challenge is demanding that Google pay €750 in damages for every consumer who has used Google and stop its constant surveillance and sharing of personal data through online advertising auctions. The groups claim that Google collects users' online behaviour and location data on an immense scale without providing enough information or obtaining permission and shares that data, including highly sensitive personal data, with hundreds of parties via its online advertising platform. Over 82,000 consumers in the Netherlands have signed up to join the claim since it was announced in May. Consumers who have used Google products or services at any time after March 1, 2012, and lived in the Netherlands can join the mass action.
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