Leaked documents seen by The Guardian reveal that senior Conservative party officials had planned to hand over its entire membership database for a commercial venture that promised to make tens of millions of pounds. The party executives discussed exploiting members' personal data to build a mobile phone app that could track users' locations and allow brands to advertise to Conservative supporters. The now cancelled "True Blue" project aimed to boost donations through digital payments, design bespoke messaging, and maximise voter turnout by directing members to polling stations. The proposed commercialisation of members' data will concern some party supporters, as the app would let companies market products based on a user's location, with the party taking a share of any resulting sales.
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