Google to end cross-app tracking on Android

16/02/2022 | The Guardian

Google plans to begin moving away from cross-application tracking on Android devices, with a total end by 2024. A Google representative said the company is rolling out a Privacy Sandbox for Android with the aim of "introducing new, more private advertising solutions," but current tracking methods will be supported for two years during development. Chavez added solutions will "limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID." 

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