An investigation by the Observer revealed that Reform UK's website contained a hidden tracking tool that collected private browsing data without consent and shared it with Facebook for targeted advertising. The tool, known as a Meta pixel, captured users' activity on the website, including sensitive information such as political beliefs.
While it's unclear how many people's data was shared, Reform UK claims about 1.1 million visitors accessed their website in the month leading up to 15 July. According to the Observer, the tracking tool had been in use for at least two years but was removed after the party was contacted for comment. The Information Commissioner's Office (ICO) is investigating the case.
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