Meta sued in High Court over targeted advertising

21/11/2022 | The Guardian

Meta is being sued in the High Court by human rights campaigner Tanya O'Carroll over the company's continued processing of her personal data for targeted advertising, despite her objection. The legal challenge is seeking a declaration from the court that Meta is in breach of Article 21(2) of the UK General Data Protection Regulation (GDPR). O'Carroll's objective is to set a precedent to enforce users' rights by prohibiting Meta from tracking and profiling individuals who object to its advertising practices. Speaking to BBC Radio 4's Today programme, O'Carroll said: "This case is really about us all being able to connect with social media on our own terms, and without having to essentially accept that we should be subjected to hugely invasive tracking surveillance profiling just to be able to access social media."

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