The Ford Motor Company has filed a patent for technology that aims to customise in-car advertising by listening to conversations between vehicle occupants and analysing the car's historical location and other data. The technology, known as "in-vehicle advertisement presentation," would use various parameters such as the car's location, speed, road type, and traffic conditions to tailor ads to drivers. In addition, the system could extract data from audio signals within the vehicle and historical user information to select and deliver relevant ads. However, the patent application does not outline measures for protecting the collected data. The move has also raised concerns about privacy implications and the monitoring of private conversations within the vehicle.
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