In its Q1 2024 report into the implementation of Google's Privacy Sandbox initiative, the UK Competition and Markets Authority (CMA) has confirmed that it still has privacy and competition concerns. Publication of the report explains the recent decision taken by Google to postpone its plan to depreciate away from third-party cookies in Chrome until 2025.
The CMA's concerns over privacy follow an engagement with the Information Commissioner's Office (ICO) in which the regulators worked closely to analyse data protection impacts and the assessment of Privacy Sandbox tools. In its latest report, the CMA finds that Google should make its consent interface for its Topics API clearer and ensure partners using the Protected Audiences API and Attribution API get user consent. The report also underscores the ICO's concern that the Protected Audience API used for remarketing will not incorporate many privacy-enhancing technologies (PETs) until 2026, which is after the planned deprecation of third-party cookies.
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