Complaint filed against Google's plan to mask IP addresses in Chome

13/11/2023 | The Register

Back in October, it was reported that Google plans to upgrade its Chrome browser to protect users from covert tracking by obfuscating their IP addresses. Now, it seems those plans have not been universally accepted as a positive development. The Movement for an Open Web (MOW), a marketing advocacy group, has filed a complaint with the UK's Competition and Markets Authority (CMA) over Google's proposal for IP Protection. MOW's grounds for objecting is that it violates Google's Privacy Sandbox commitments to the CMA. In a letter to the CMA and Ofcom seen by The Register, legal representatives for MOW state: "Google's IP Protection means ISPs will no longer have visibility of data via an IP address while leaving Google with the ability to monitor and process data at all times." 

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