On Tuesday, 25 July, the UK Department for Culture, Media and Sport (DCMS) announced new rules to combat illegal ads and influencer scams while protecting children online. The government's aim is to make the online advertising industry "fit for the digital age" by preventing fake scams by celebrities and influencers on social media platforms. The new rules will place further requirements on social media and online platforms to take stronger measures to prevent children from being exposed to adverts for products like alcohol or gambling. The government claims that the additional measures complement the Online Safety Bill.
The announcement follows a consultation into online advertising practices launched in March. A second consultation on any potential legislation and the government's preferred choice for a regulator will be launched later in the year.
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