Every day, major web companies such as Google, Microsoft, and Facebook track users' browsing behaviour and amass vast amounts of data based on their online activities. Despite awareness of being tracked, ordinary internet users have limited knowledge about which websites collect their data and how this information is used.
In recent years, governments around the world have taken steps to regulate the type of data that websites can collect and to enforce user consent for data collection. However, tech companies often flout these regulations by tracking and profiting from users' search logs and by ignoring consent rules related to advertising cookies on publishers' websites.
Former Google privacy engineer and webXray founder Tim Libert has developed a prototype search engine called webXray to identify specific privacy violations across the web. The search engine allows users to see which sites are tracking their data and where this information is being sent. Libert's goal is to empower data protection authorities with equal technological capabilities as privacy violators in order to level the playing field.
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