The American Marketing Association-New York's 2021 Future of Marketing Survey has identified 77% of marketers plan to introduce technology that uses advertisements to influence dreams within the next three years. According to the survey, 39% of consumers are open to the technology, while 32% oppose it. The survey also found 54% of marketers want to collect location data, while only 41% of consumers support the idea. Consumers overall would like data collected to be limited to email, age and name.
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